Contents tagged with Brand Management

  • Blah, Blah *Durex* Blah, Blah

    Yesterday, the twitter account for Durex (@DurexSA) sparked a furore amongst the twitter community regarding sexist and distasteful jokes but in the end, a perceived “abuse against woman joke” sealed their fate.

    So my question is: Did they really cross the line?

    I’m going to say ... not necessarily ... until they started responding (or not) to the backlash. Are they crass? …

    Tags: Durex, PR, Marketing, Social Media, Brand Management, Perceptions