Contents tagged with Social Media

• The Practical (Part 2) - Edgerank or Edgewank?

  Jun 25 2012 4:37 PM

  Edgerank or Edgewank? – The Practical (Part 2)

  Last week I spoke about the theory behind Edgerank. This week I’m going to delve into the “behind the scenes” workings I did and my findings. Please note that I have looked at these stats for 7 clients that range in fan numbers, post frequency and different audiences, and the findings are similar to a point but each have …

  

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  Tags: Edgerank, Facebook, Crowdbooster, BufferApp, digital, Social Media, Marketing, advertising, promotions, online

• Blah, Blah *Durex* Blah, Blah

  Nov 25 2011 7:07 AM

  Yesterday, the twitter account for Durex (@DurexSA) sparked a furore amongst the twitter community regarding sexist and distasteful jokes but in the end, a perceived “abuse against woman joke” sealed their fate.

  So my question is: Did they really cross the line?

  I’m going to say ... not necessarily ... until they started responding (or not) to the backlash. Are they crass? …

  

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  Tags: Durex, PR, Marketing, Social Media, Brand Management, Perceptions