Edgerank or Edgewank? – The Practical (Part 2)

Last week I spoke about the theory behind Edgerank. This week I’m going to delve into the “behind the scenes” workings I did and my findings. Please note that I have looked at these stats for 7 clients that range in fan numbers, post frequency and different audiences, and the findings are similar to a point but each have …

I’m having a small (read EPIC) war in my head with Edgerank and how to justify to my clients why Facebook is still a viable avenue without spending money, so I’ve had to crunch the numbers putting physical experience into play instead of reading up on other people’s experience which seems to be somewhat tainted. Last week I started with my personal experience and now I'm moving …

There has been a great deal of hype about ‘Getting Your Business on Facebook’ or else face the dire consequences that your business is a dying one. I used to tell people pretty much the same thing except lately the benefits of having a business page are becoming blurry. The question used to be: Are you a Business2Business or a Business2Consumer company? This will dictate the urgency …

Last week I discussed the issues local brands face in marketing within an affordable budget and this week I’m going to delve into this more deeply from a budgetary point of view so you can assess whether you are going to get what you’re after with your current agency or if doing some shopping around would be more beneficial.

What’s your budget?

Probably the scariest question …

Can a South African business really afford to do marketing or are the costs simply too high, the benefits too low and the shortage of qualified professionals making marketing in South Africa simply too overpriced?

I find there are two issues here. On the one hand are agencies/experts that are horribly overpriced and then there are agencies/experts that offer everything for what seems like an …

A retired news reporter visiting their former offices after a decade away would hardly recognise them. News offices historically have been a notoriously messy and chaotic work environment. Just think of the classic Hollywood portrayal of a desk (and perhaps its worker) completely hidden from view under stacks upon stacks of paper. The more disastrous the desk, the more serious the journalist, the …

Disclaimer: Although I am pretty sure the basic principles would apply worldwide, this blog post is for the South African market.

One of the things I do for clients is make sure they reach the right market at the right price. Media buying is not for the fainthearted and if you’re tempted to buy a broom or feather duster every time that doorbell rings on a Sunday morning because “aww …

Yesterday, the twitter account for Durex (@DurexSA) sparked a furore amongst the twitter community regarding sexist and distasteful jokes but in the end, a perceived “abuse against woman joke” sealed their fate.

So my question is: Did they really cross the line?

I’m going to say ... not necessarily ... until they started responding (or not) to the backlash. Are they crass? …