Archives

Archives / 2011 / September
  • Time is of the Essence

    It’s been a while since I put out a blog post and it all comes down to the one critical thing a person needs when preparing a Start-up and then even more during the process - Time Management. In light of this major stumbling block I’ve happened upon (yet again) – I thought I’d tell you about it in an effort to get back on track with weekly blog post. I’ve done …

    Tags: Business, Marketing, General Info

  • Endorsed Strategy - To Be or Not To Be?

    Welcome back! That's to me of course. I'm not entirely convinced that it's possible for someone in the advertising industry to stick to deadlines, except the ABF (Absolute Bloody Final) one. I have now reached what I consider to be my ABF on this blog post – so here it is! Truth be told, I have been grappling with the written expression of the endorsed strategy because I find it a rather …

  • The Multi-branded approach

    Welcome to my fourth blog post!We recently finished a fabulous but exhausting logo design process – thanks to everyone who voted! We received and commented on over 1000 logo designs and I could never have anticipated having seen our "name" written in so many ways. It was awesome to work with over 100 designers from all over the world – all giving it their best shot! I would recommend …

  • Branding Approach: Let's get Monolithic

    Hello again

    I firmly believe that it's more important to own markets than to own products and the only way to own markets is to own dominant brands. Branding a new company is often a very exciting project and should be enjoyed from the word go! Once you know the rules of engagement it is a very simple game to play.  An overview of the different branding options a company has available to …

    Tags: Marketing

  • More on Branding

    Brilliant Design will bring with it a recognisable "face" which we will nurture into a Brand. You can never pay enough for creative design, so let's not short change 'the creatives' – they don't take kindly to it. I wonder if the people who created the 'Google' (brand value in 2008 around $86m); Microsoft (BV in 2008 = $70M$) and Coca Cola (BV in 2008 = $28m) thought their 'designs' would …

    Tags: Marketing