Archives

Archives / 2012 / May
  • Can Local Businesses Afford Marketing?

    Can a South African business really afford to do marketing or are the costs simply too high, the benefits too low and the shortage of qualified professionals making marketing in South Africa simply too overpriced?

    I find there are two issues here. On the one hand are agencies/experts that are horribly overpriced and then there are agencies/experts that offer everything for what seems like an …

  • The Printing Press is Dead; Long Live the Newsfeed

    A retired news reporter visiting their former offices after a decade away would hardly recognise them. News offices historically have been a notoriously messy and chaotic work environment. Just think of the classic Hollywood portrayal of a desk (and perhaps its worker) completely hidden from view under stacks upon stacks of paper. The more disastrous the desk, the more serious the journalist, the …